# Look like you have a CFO—before you can afford one

You should be building your product, not wrestling spreadsheets at midnight. Futureproof gives you real-time runway, clean books, and investor-ready financials—in minutes, not months.

**Starts at $49/mo. No credit card required.**

## Runway Calculator

- **Cash**: $124K  
- **Burn**: $18K/mo  
- **Runway**: 6.9 months  
- **$49/mo**  
- **10 min setup**  
- **No accountant needed**

## The Problem

### Your finances are a black box at the worst possible time

You have enough to worry about. Your money shouldn't be one of them.

### The surface problem

#### Calculating Runway on Napkins  
You’re toggling between your bank app, a spreadsheet you started at 2am, and a Stripe dashboard that doesn’t match. Every financial question requires 20 minutes of detective work.

### How it makes you feel

#### The Dread of Looking Unprepared  
An angel asks your burn rate and your stomach drops. You know the answer is somewhere—but not at your fingertips. The fear of looking like you don’t have your act together is worse than the math itself.

### Why it's just wrong

#### Early-Stage Founders Shouldn’t Need $15K/mo Tools  
Bookkeepers want $1,500/month. Fractional CFOs start at $8K. Enterprise software assumes you have a finance team. The industry has decided you’re too small to deserve financial clarity. That’s wrong.

## We Get It

### We've been the founder Googling “how to calculate burn rate” at 1am

Futureproof was built by a founder who lived the pre-seed chaos. The midnight spreadsheet sessions. The investor meetings where you weren't sure if your numbers were right. The guilt of spending money on a bookkeeper when you could barely pay yourself.

We built the tool we wished existed—simple enough to set up in 10 minutes, powerful enough to impress a VC, and priced so it doesn't eat your runway.

### Built for your stage

- Purpose-built for SaaS startups (pre-seed through Series A)
- AI bookkeeping that understands startup transactions
- Used by founders who went from napkin math to investor-ready
- Starts at $49/mo — less than a single hour of a bookkeeper

## The Plan

### Three steps to financial clarity

1. **Connect Your Accounts**  
   - **Time**: 3 minutes  
   Link your bank, Stripe, and corporate cards via Plaid. We securely import your transaction history automatically.

2. **AI Works Its Magic**  
   - **Time**: 5 minutes  
   Our AI categorizes your transactions, recognizes revenue patterns, and builds your financial picture.

3. **See Your Dashboard**  
   - **Time**: Done  
   See your runway, burn rate, and key metrics instantly. Start making confident decisions from day one.

## Features

### Everything you need to get started

- **Runway Tracking**: See exactly how many months of cash you have left. Know if you can afford that hire.
- **Simple Bookkeeping**: Connect your bank and cards. AI categorizes everything automatically. Your books stay clean.
- **Basic Forecasting**: Model simple scenarios. What if you hire? What if revenue grows 20%? See the impact instantly.
- **Investor-Ready Numbers**: Generate clean P&Ls and cash flow reports. Answer investor questions with confidence.

## What's at Stake

### What happens if you keep guessing

- **You run out of runway without warning**: Because you never had a real-time view of burn vs. cash, the money runs out 6 weeks sooner than your napkin math predicted.
- **Investors pass because you look disorganized**: They liked your product. But when they asked for financials, you sent a messy spreadsheet 3 days late. Trust evaporated.
- **You overspend on tools you don’t need yet**: You hire a bookkeeper at $1,500/mo and a fractional CFO at $8K/mo—burning 20% of your raise on services built for Series B companies.

## The Transformation

### What your life looks like with Futureproof

- You always know your runway: Cash, burn rate, months remaining—live and accurate. No more 3am panic math.
- Investors see a founder who has their act together: Clean P&Ls, real-time dashboards, and instant answers. You walk into every meeting looking like you have a CFO.
- You spend $49/mo instead of $10K/mo: You get CFO-level insights at a price that makes sense for pre-seed. Every saved dollar extends your runway.

### Runway Clarity  
- **Cash**: $85K  
- **Burn**: $7K per month  
- **Runway**: 12mo  
- **Revenue**: $1.2K

### Investor-Ready Numbers  
When an investor asks for your financials, you send a link in 30 seconds.

### Financial Reports  
- Profit & Loss: Ready  
- Balance Sheet: Ready  
- Cash Flow: Ready  
- Runway Forecast: Ready

### First Hire Planning  
Model your first hire and see exactly how it affects your runway.

### Hiring Impact  
- **No hire**: 12 months  
- **+1 engineer**: 7 months  
- **+1 contractor**: 9 months

## Your Journey

### Your journey from idea to first customers

Every stage has different financial needs. Here's how Futureproof grows with you.

#### Pre-Revenue
##### Idea Stage
You just incorporated. You’re building your MVP.
* **What you need**: Simple runway calculator, burn rate tracking, basic expense categorization, founder compensation planning.  
* **How it helps**: See your exact runway in months. Track burn rate weekly. Know when you need revenue or funding. Stay focused on building, not spreadsheets.

#### $0–$5K MRR
##### First Revenue
You landed your first paying customers. Revenue is trickling in, but you’re still mostly funded by your raise or savings. You need to understand if customers are actually profitable.
* **What you need**: Revenue tracking (MRR vs one-time), customer-level profitability, cash flow vs accrual basics, simple growth projections.  
* **How it helps**: Track MRR automatically from Stripe. See which customers are actually profitable after acquisition costs. Forecast when you’ll hit $10K MRR.

#### $5K–$10K MRR
##### Early Traction
You’re growing 15% month-over-month. You need your first hire. Every dollar of your raise counts.
* **What you need**: Hiring scenario modeling, MRR growth forecasting, basic unit economics, fundraising timeline planning.  
* **How it helps**: Model hiring scenarios instantly. See how each hire affects runway. Project MRR growth based on your actual trajectory.

## Compare

### How Futureproof compares

| Feature               | Spreadsheets         | Fractional CFO    | Futureproof       |
|----------------------|---------------------|-------------------|-------------------|
| Setup Time           | Days                | Weeks             | 5 minutes         |
| Monthly Cost         | $0 (your time)      | $5K–$10K/mo       | $50–$800/mo       |
| Real-Time Data       | Manual updates       | Monthly only      | Live              |
| Forecasting          |                     |                   |                   |
| Cap Table            |                     |                   |                   |
| Investor Reports     |                     |                   |                   |

## Frequently Asked Questions

### What financial problems do pre-seed founders face?

### Is Futureproof too complex for a pre-seed startup?

### How long does it take to set up Futureproof?
